Creator Agency Dereinne Opens in Lagos, Declares War on Influencer Marketing ‘Plugs’

Dereinne, a new influencer marketing agency operating in the Lagos advertising scene, has opened for business, signalling the beginning of a fresh take on the role of brands within the creator economy in Nigeria.

The company launched recently following months of strategic preparation and industry engagement on Instagram and at events such as the CreativeBloc Festival, generating interest from creators and brands generating interest from brands in the beauty, finance and consumer goods space.

The agency’s position within the creator economy is clear: “We are a brand-first company, which allows us to serve our clients without conflicts of interest.”

“Lagos has no shortage of influencer agencies. What’s rare is an agency that represents its brands with strategic clarity,” Dereinne’s Business Operations Lead explained.

“This strategic approach is what we bring to our clients’ creator and influencer marketing activities. When we approach creators to make sponsored content for our clients, we do so knowing that we belong on the side of the brands that work with us. This is clear to the creators, and it helps everyone execute with clarity.

“We have no in-house creators to give jobs to, no loyalty conflicts. Every creator we recommend earns their spot by merit, not because we own a slice of their business the way other influencer marketing agencies do.”

Dereinne specialises in creator and influencer-led campaigns with capacity to conceptualise campaigns from end-to-end or to pick up existing campaigns and strategies and integrate creator marketing within the overall marketing architecture.

Services include content creation, short and long-term influencer engagement, product seeding, creator programmes and partnership management.

The company says its approach draws from an in-depth experience of the creator economy and a deliberate commitment to brand-first thinking — a rarity in a market saturated with influencer-first agency operations.

Businesses looking to collaborate with Dereinne can reach the team at meet@dereinne.com or visit www.dereinne.com.

The war on influencer marketing ‘plugs’ has officially begun.