Dereinne - Influencer Marketing Agency in Lagos

The inaugural edition examines what worked and what flopped in 2025’s creator economy from the context of the Nigerian market.

Dereinne, a brand-first creator marketing agency, announces the launch of Dereinne Club, a live webinar series examining the mechanics of creator-brand partnerships in Nigeria. The inaugural session takes place on Wednesday, 26 November 2025 at 1:00 PM WAT.

The session will provide a structured review of 2025’s notable creator-brand campaigns, including Layi’s work with OPay, Mr Macaroni’s engagements with Goldberg and Mikano Motors’s Changan, and other partnerships that shaped the year’s activity. Campaign outputs varied significantly, and the underlying factors driving success or failure require formal examination.

Session Focus

Abidat Ibrahim and Blessing Onyelobi will lead the 60-minute analysis, breaking down:

Campaign architecture and strategic design
Platform alignment and audience fit
Message discipline across touchpoints
Operational execution standards across sectors

The session moves beyond surface-level commentary to examine what worked, what didn’t, and why.

Speakers

Abidat Ibrahim brings cross-industry brand experience spanning consumer goods, food and beverages, and financial services. His work focuses on how brands deploy creator influence within broader marketing frameworks.

Blessing Onyelobi contributes depth in social media strategy and editorial execution, with experience at Zikoko, Sterling Bank, and other organizations managing creator content and brand partnerships.

About Dereinne Club

Dereinne Club is a live discussion series where industry practitioners examine creator marketing through a brand-first lens. Sessions feature client-side professionals and strategists who work directly with creator partnerships, offering candid analysis of what drives results in the Nigerian market.

The series prioritises operational clarity over promotional content. Each session documents real campaign experiences, strategic decisions, and execution challenges — providing insight for marketers, brand managers, and agency professionals navigating the creator economy.

Registration

The inaugural session is free and open to marketing professionals, brand managers, and agency practitioners. Registration is available at luma.com/y6y87q2i

Session Details:

Date: Wednesday, November 26, 2025
Time: 1:00 PM WAT
Duration: 60 minutes
Platform: Google Meet (link provided upon registration)
Cost: Free

About Dereinne

Dereinne is a brand-first creator marketing agency based in Lagos, Nigeria. The company provides influencer engagement, creator programmes, content strategy, and campaign execution for brands across sectors including beauty, automotive, financial services, FMCG, and technology.

Dereinne operates as a brand-first agency, recommending creators based on strategic fit and campaign requirements rather than roster management obligations. The company works directly with brands and as a specialist partner to advertising agencies requiring creator marketing execution support.

For more information, visit www.dereinne.com or contact meet@dereinne.com.

Media Contact
meet@dereinne.com
www.dereinne.com